Updated packaging brings a more modern, easy-to-navigate design to the TRUFUEL® fuel lineup
TRUFUEL®, an industry leader in precision-engineered fuel, has introduced refreshed packaging across its 50:1, 40:1 and 4-Cycle product lineup.
The redesigned packaging features new icons, improved equipment compatibility visuals, updated background graphics and clearer product differentiation. Together, these enhancements make key product information easier to understand and help consumers quickly identify the right product for their equipment.
“The refreshed packaging reflects our continued focus on those who rely on TRUFUEL® and their equipment,” said Craig Paterson, Vice President Commercial. “The updated design makes product selection easier while giving the brand a more modern and distinctive presence on the shelf.”
While the packaging has a new look, the TRUFUEL® formulations remain unchanged. The new packaging is beginning to ship this month and will appear alongside existing inventory as retailers transition to the new design.
Whether tackling routine projects, getting equipment ready for the season or preparing for unexpected outages, TRUFUEL® is Ready When You Are.
TRUFUEL®. The Original Engineered Fuel™.
About TRUFUEL®
TRUFUEL® is the nation’s first ready-to-use fuel engineered specifically with the most advanced synthetic lubricants and performance-enhancing additives for outdoor power equipment. It is available for 4-cycle engines, as well as 2-cycle engines in 50:1 and 40:1 mix ratios. The precise fuel-to-oil blend in TRUFUEL assures the correct ratio every time, and eliminates the need for mixing gas station gas and oil. TRUFUEL is ethanol-free, protecting small engines from the corrosive nature of ethanol while ensuring peak performance of equipment. The product features a re-sealable cap and has a shelf life of more than 2 years after opening the can and 5 years unopened for convenient storage. TRUFUEL products are manufactured by Calumet Branded Products, LLC, a wholly-owned subsidiary of Calumet, Inc. (NASDAQ: CLMT). To learn more, visit www.trufuel50.com.
About Calumet
Calumet, Inc. (NASDAQ: CLMT) manufactures, formulates, and markets a diversified slate of specialty branded products and renewable fuels to customers across a broad range of consumer-facing and industrial markets. Calumet is headquartered in Indianapolis, Indiana and operates twelve facilities throughout North America.
